Over the last several months we have covered the basics of online marketing and the reasons why blogs, keywords, tags, landing pages, etc can be used to increase your online visibility. In the fall we will cover advanced topics like segmentation, channel distribution and advanced content marketing. In order to get ready for those topics I have created a comprehensive Social Media Marketing Glossary. In order to make it digestible over a period of time and not throw a bunch of new terms at you at once I have broken it into three categories. The first installment is below.
Content Marketing Glossary
What is a blog?
A blog is an online journal that’s updated on a regular basis with entries that appear in reverse chronological order. Blogs can be about any subject. They typically contain comments by other readers, links to other sites and permalinks.
What is crowdsourcing?
Crowdsourcing refers to harnessing the skills and enthusiasm of those outside an organization who are prepared to volunteer their time contributing content or skills and solving problems.
What is an ebook?
An ebook (or e-book) is an electronic version of a traditional printed book that can be downloaded from the Internet and read on your computer or handheld device. Something as simple as a PDF document can be considered an ebook — and anyone can create one.
What is embedding?
The act of adding code to a website so that a video or photo can be displayed while it’s being hosed at another site. Many users now watch embedded YouTube videos or see Flickr photos on blogs rather than on the original site.
What is a feed?
A Web feed or RSS feed is a format that provides users with frequently updated content. Content distributors syndicate a Web feed, enabling users to subscribe to a site’s latest content. By using a news reader to subscribe to a feed, you can read the latest posts or watch the newest videos on your computer or portable device on your own schedule.
What is hosting?
A blog, video or podcast needs a hosting service before it can appear online. Companies sometimes host their blogs on their own servers, but a better choice for video or audio is to use a host such as YouTube, Viddler or Magnify.net for video and a host such as Libsyn for podcasts.
What is lifestreaming?
Lifestreaming is the practice of collecting an online user’s disjointed online presence in one central location or site. Lifestreaming services bring photos, videos, bookmarks, microblog posts and blog posts from a single user into one place using RSS. Friendfeed and Tumblr are examples of lifestreaming services.
What is metadata?
Metadata refers to information — including titles, descriptions, tags and captions — that describes a media item such as a video, photo or blog post. Some kinds of metadata — for example, camera settings such as exposure, aperture, focal length and ISO speed — can be captured automatically from the device without needing a human to enter the data.
What is microblogging?
Microblogging is the act of broadcasting short messages to other subscribers of a Web service. On Twitter, entries are limited to 140 characters, and applications like Plurk and Jaiku take a similar approach with sharing bite-size media. Probably a more apt term for this activity is “microsharing.”
What is a news reader?
news readerA news reader (sometimes called a feed reader, RSS reader or news aggregator) gathers the news from multiple blogs or news sites via RSS feeds selected by the user, allowing her to access all her news from a single site or program. Popular examples include Google Reader, Netvibes and Bloglines (all accessed through a Web browser) and FeedDemon or NetNewsWire (applications that runs on one machine). For a directory of news readers, see NewsReaders.com.
What is a permalink?
A permalink is the direct link to a blog entry. A blog contains multiple posts, and if you cite an entry you’ll want to link directly to that post.
What is a podcast?
A podcast is a digital file (usually audio but sometimes video) made available for download to a portable device or personal computer for later playback. A podcast also refers to the show that comprises several episodes. A podcast uses a feed that lets you subscribe to it so that when a new audio clip is published online, it arrives on your digital doorstep right away.
What is RSS?
RSS (Really Simple Syndication) — sometimes called web feeds — is a Web standard for the delivery of content — blog entries, news stories, headlines, images, video — enabling readers to stay current with favorite publications or producers without having to browse from site to site. blogs and news content using a news reader. All blogs, podcasts and videoblogs contain an RSS feed, which lets users subscribe to content automatically and read or listen to the material on a computer or a portable device. Most people use an RSS reader, or news aggregator, to monitor updates.
What are splogs?
Splogs is short for spam blogs — blogs not providing their own or real content. Unscrupulous publishers use automated tools to create fake blogs full of links or scraped content from other sites in order to boost search engine results.
What is streaming media?
Unlike downloadable podcasts or video, streaming media refers to video or audio that can be watched or listened to online but not stored permanently. Streamed audio is often called Webcasting. Traditional media companies like to stream their programs so that they can’t be distributed freely onto file-sharing networks.
What are tags?
Tags are keywords added to a blog post, photo or video to help users find related topics or media, either through browsing on the site or as a term to make your entry more relevant to search engines.
What is a troll?
In Internet slang, a troll is someone who posts controversial, inflammatory, irrelevant or off-topic messages in an online community, such as an online discussion forum or chat room, with the primary intent of provoking other users into an emotional response or to generally disrupt normal on-topic discussion.
What is a videoblog?
A videoblog, or vlog, is simply a blog that contains video entries. Some people call it video podcasting, vodcasting or vlogging.
What is a webinar?
Short for Web-based seminar, a webinar is a presentation, lecture, workshop or seminar that is transmitted over the Web. In general, participants register in advance and access the presentation in real time over the Internet and listen to the presenter either through computer speakers or a telephone connection. Webinars are generally one-way and can involve chat or polls. There are a large number of companies that offer webinar services.
About the Author: Heather Rubesch is currently the Director of Content for DemandCon, the only industry conference focused on accelerating the entire sales and marketing funnel. Her penchant for collaboration drew her 3 years ago to co-found the Savvy B2B Marketing blog with five of the most talented content marketers in the universe!