Part 3: Maintaining Your Website's SEO

Doodlekit Free Website Builder - Fri Jul 10, 2009 @ 04:20PM

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1. FOLLOW UP ON EXTERNAL LINK OPPORTUNITIES TO YOUR WEBSITE

Always keep an eye open for external link opportunities from other websites or web services you know and trust. If a new opportunity arises where you can get a link to your website from one of them, implement it ASAP. Always be sure to use one of your TOP THREE keyword phrases as the text for the link to your website’s landing page.

2. BLOG

Outside of external links to your website, blogging is the next best way to increase traffic & SEO to your website, especially if your Blog is part of your website (like it is for Doodlekit users). Try to post a blog entry at least once a week if you can, no less than once month. Write about broader subjects outside of your smaller website community. Post things that thousands (if not millions) of people might relate to in your industry or that they might be interested in knowing. Make sure it relates to your website. In your blog posts, work in ONE keyword phase of the SIX you created. Try and use the TOP THREE keywords most of the time… but not all of the time. Make that ONE keyword phase an anchor linking back to your website’s landing page. Try and make it the only link in your post if you can, and place it near the top of the post. Make it look natural and not like you are ‘keyword stuffing’.

3. SOCIAL BOOKMARK YOUR NEW BLOG POST

If your blog post is something that might interest others outside of your local network, you should Social Bookmark it (as shown earlier). Instead of putting in your website landing page as the URL, put in the link to your blog post. Do this for all 5 social bookmark websites we discussed earlier. If you have more time to kill and want to expand your SEO, try using Social Marker to submit your blog post URLs to 50+ social bookmarking websites.

4. USE LINKED-IN TO POST LINKS BACK TO YOUR NEW BLOG POST

Login to Linked-In (as shown earlier) and post a new discussion in each of the groups you joined telling people to check out your new blog post. Make sure it is relevant to the group and something they might be interested in. If it is not, then don’t post it. Also, don’t forget to add the ‘http://’ to the beginning of your link to make sure it is clickable.

5. CONVERT YOUR NEW BLOG POST TO AN ARTICLE

This is a flip on what you did earlier. Instead of converting your article to a blog post, you will do just the opposite: Convert your new blog post to an article. Login to your article website (as shown earlier) and submit your blog post to it. Again, be sure that it is relevant to something that people might want to read an article about. If it is not, then don’t submit it. For instance, if Mr. Kung Fu posted a blog post about his team winning a local tournament in Seattle, you would NOT want to post this as an article. However, if Mr. Kung Fu wrote a blog post about ‘How to prepare For a Karate Tournament’ that would be something that would interest readers outside of his local community and he could post to an article website. Use good judgment to figure out if you should submit your post as an article.

6. ANSWER MORE 'YAHOO! ANSWERS' QUESTIONS.

Once a week try to answer 5 – 10 Yahoo Questions (as shown earlier). Add a link back to your website’s landing page in the ‘What’s your source?’ text area. Be sure to always include the ‘http://’ at the beginning of the link to make it clickable.

7. PATIENCE AND PERSISTENCE

Patience and persistence will bring you a wealth of SEO and traffic. If you do everything I have listed here at least once every two weeks (or more if you can), I assure you – you will be set within a year. The longer you do it, the more successful you will be! The hard part is being persistent and doing it as often as possible. If you keep it up, your website will thrive, I promise you!